Just a short time before, robots are a fictional character used in movies

Just a short time before, robots are a fictional character used in movies. But now AI is being used throughout the world and easily can replace anyone’s job. Basically Artificial Intelligence is a technology it can mimic from other surrounding intelligence. A lot of AI algorithms are capable of learning from surrounding data.

When all processes are optimized easily by technologies, not only business can grow but also humans get more time from their busy schedules.

Marketing Used case for Artificial Intelligence.

Normally there are 3 types of AI: narrow or weak AI, general or strong AI, and artificial superintelligence. Currently, we achieved narrow AI, and scientists are very close to getting the general AI.

Here we are discussing how some forwarded brands use AI marketing for their mission.

• Web & App Personalisation: AI helps to create better online experiences for customers. AI personalization can specifically target customers’ interest, it takes very little time and manages personalized campaigns easily.
• Content Creation: AI algorithm helps creators to discover new content ideas that perform better and validate those ideas in the most efficient way. Some AI tools offer suggestions about the topic they are using for marketing. It also automatically performs competitive research on those topics to make sure they give good results.
• Content Curation: Content curation is mainly a process to gather data of your interest and searches, so if you are watching a Netflix episode or searching for any amazon products, and they show you your interest base result, so there is nothing to worry about as NETFLIX and AMAZON are using the Content Curation AI technology. IBM Watson is a very popular AI, using these brands can understand their customers very specifically.
• Voice Search: Voice search, also known as voice-enabled, allows the user to use a voice command to search the Internet, a website, or an app. AI has already had a tremendous impact on the people who are using online voice searches. The invention of Amazon Alexa, Apple Siri, Microsoft Cortana, Google Assistant makes it easier for people to conduct online voice searches with just a single press of a button. And yes that’s the power of AI.
• Smart Home Skills: A smart home allows homeowners to control their smart devices like light, TV, AC, other appliances, or other devices remotely using a smartphone, tablet, or laptop through an internet connection. And using the voice search or a single button homeowner can easily access their appliance.
• Google RankBrain: RankBrain is a machine learning search engine algorithm, that was confirmed by Google on 26 October 2015. It was created to deliver more relevant results to the users. Like if you just search a specific item, so the result will show you that specific item, not like any other webpages and similar items.
• Automated Emails: Email automation is a way to create emails that reach specific people with the exact message at the perfect time — without doing the work every time. Brands are using this AI to customize their email based on their customers and engage them more. When it comes to marketing using the AI algorithm, then the human can get more time for other works.

• Social Media Feed Personalization: Brands are targeting the big social media users for their branding and advertising. The best part of social media is it can connect worldwide people together. So definitely everyone has a different interest. So apps like Facebook, Instagram, Pinterest, twitter made it easier for people to select their interests. And using those data a big brand marketer can advertise their service.
• Image Recognition and Manipulation: have you ever used any of the face changing app, like Snapchat, Instagram, Faceapp, TikTok, etc. These apps can change your face into a cute animal or add any cute filter and billions of people are loving this. This kind of apps is using AI technology, where all the face shapes are detected and change with the perfect shape.
• Advertisement Bidding: AI tools now can optimize advertising spend and targeting, in other words, advertisers can set up an automatic bid for the lowest possible CPC to capture effective traffic from Google results. Using AI, forwarded brands increase their sales and web visitors more efficiently.
• Chatbots: Chatbots are also known as “conversational agents” — are software applications that mimic written or spoken human speech for the purposes of a conversation or interaction with a real person. It increases the more engagements to the costumes and can specify the exact service of a customer searching.
• Propensity modeling: Propensity modeling is the goal of a machine learning project. The algorithm is fed large amounts of historic data, and by using the data it creates a propensity model that is able to make accurate predictions about the real world.
• Predictive Data Analysis: Propensity modeling can be used for predicting the data example in a website, what price a customer is likely to convert at, or what customers are most likely to make repeat purchases, or what customer is not converting. The method is called predictive data analysis because it’s predicted the data and gives the result by analysis.
• Lead scoring: By using the propensity modeling and brands can pic their hot deal and improve their sales scoring. Though AI can improve sales and growth, we still need humans for creativity.

What do you think? Can AI replace human jobs?

In my point of view maybe AI can grow your leads much faster at a lower cost but still we need humans for any creative works.